Snail Mail Social is a social network where digital posts are collected, printed, and physically mailed to the people you choose. It blends the ease of a social feed with the delight of receiving real mail.

You create posts in the app like any social feed. On a regular cadence, your posts are bundled together, printed, and mailed as a physical bundle to recipients.

Advertisers upload finished ad artwork and choose a target audience. Approved ads are printed and included inside mail bundles. Advertisers are billed based on the actual number of ads printed and sent.

Yes. Advertisers can target by location, age, gender, and interests using anonymized, aggregated audience data. Advertisers never see individual user information.

Yes. Users who opt out of personalized advertising are excluded from personalized targeting. They may still receive family-friendly ads, but not as part of a targeted segment.

Advertisers are charged only after ads are actually printed and sent, based on the real quantity and the price for the selected ad tier. There is no upfront charge and no minimum spend.

Each bundle includes a page where recipients can scan a QR code to earn in-app XP for their snail. That scan indicates the bundle was opened and is used to estimate open rates.

Not every recipient will scan the QR code, so open tracking captures a sample rather than every open. We clearly label all open metrics as estimates.

Only family-friendly ads. We do not allow adult, explicit, alcohol, tobacco, gambling, weapons, drug, deceptive financial, overtly political, or misleading health content, among others.

Anyone can create an advertiser account, but campaigns can't run until the advertiser is verified and the specific campaign is manually approved by our team before printing.